Description of Project
Shaed is an automotive game-changer, catering to diverse industry players from OEMs to end-users through its suite of innovative products. Dive into a streamlined Order Management Portal, customize vehicle orders with lightning-fast CPQ, and explore the future of transportation with cutting-edge Commercial EVs. Whether you're an OEM or an enthusiastic driver, Shaed empowers your automotive journey with intuitive technology and electrifying possibilities.
Responsibilities
• Uncover user needs and pain points through research for diverse personas: OEMs, dealers, upfitters, SSMs, logistics, and end-users.
• Craft user personas detailing demographics, goals, behaviors, and technology comfort for each group.
• Design a unified UI for the Order Management Portal, ensuring intuitive navigation and efficient order management across all personas.
• Develop a user-friendly CPQ experience for quick customization, pricing, and quotes of commercial EVs.
• Design engaging interfaces for commercial EV products, highlighting features, specs, and benefits for each audience.
• Map clear user flows and task flows for each persona's key goals within the platform.
• Define a logical information architecture with easy content findability and accessibility for all user types.
• Conduct usability testing and iterate on designs based on user feedback and data insights.
• Integrate accessibility principles throughout the platform for inclusive user experiences.
• Maintain brand consistency across all interfaces and product areas.
• Stay informed about industry trends and technologies to innovate future UX and product design.
• Continuously seek opportunities to improve the platform and enhance user journeys across all personas.
Technology Stack
Figma, Figjam, Adobe Illustrator, Adobe Photoshop
Period
11.2022 —
until now
(2 years 3 months)